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Ecological Intelligence


Most of us want to make the right choices as consumers. But how can any one individual's choices make a difference? And, more importantly, what are the right choices?

In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our 'green' awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do.

Ecological Intelligence shows how the phenomenon of radical transparency - the availability of complete information about all aspects of a product's history - is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable.

Ecological Intelligence sends a fresh and hopeful message to readers. By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution.

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Fiche détaillée de “Ecological Intelligence”

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  • Auteur : Daniel Goleman
  • Éditeur : Penguin
  • Date de parution : 27/05/09
  • EAN : 9780141924397
  • Format : ePub
  • Nombre de pages: 288
  • Protection : Contenu protégé

Résumé

Most of us want to make the right choices as consumers. But how can any one individual's choices make a difference? And, more importantly, what are the right choices?

In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our 'green' awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do.

Ecological Intelligence shows how the phenomenon of radical transparency - the availability of complete information about all aspects of a product's history - is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable.

Ecological Intelligence sends a fresh and hopeful message to readers. By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution.

Biographie de Daniel Goleman

Daniel Goleman, PhD, author of five New York Times bestsellers, is best known for his paradigm-shifting book Emotional Intelligence, a global bestseller, and has a long-standing interest in meditation dating back to his two years in India as a graduate student at Harvard. His books have been translated into more than forty languages.

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