Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.
Vision, persistence, integrity, and respect for everyone in the workplace--these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder.
Don't Send A CV is all about getting the perfect job by flagrantly disregarding the conventional job-seeking methods and, instead, going for the prize position by being dynamic, daring and displaying all the winning attributes of the person everyone needs in their company. Bestselling author Jeffrey J Fox teaches you how to act like a business supremo with excellent insider advice, from how to give the best impression over a lunch interview - 'You are not there to eat!' - to how to sell yourself as an 'impact player' in a brief but selling letter - '...get your hands dirty, pick up a shovel and start shoveling to demonstrate your ability to impact that company'.The winning strategies of Don't Send A CV include:-CV's don't sell, so learn how to market yourself
-Don't ask for directions, tell them how you'll do it
-Make a big splash, not lots of ripples
-Don't talk in an interview - answer, ask, listen and sellWith clear steps from how to find and research your ideal company, calculate your worth, preplan an interview and learn the 'jobseekers' glossary', this is an uplifting book that can help readers get back in the game with a head start.
The workplace is now smarter and more competitive than ever, so it pays for managers to be alert to the ways that good staff can be attracted and motivated. Bestselling author Jeffrey J. Fox has created How To Become A Great Boss for anyone who manages staff and wants to inspire excellence and loyalty. It demonstrates how fostering teamwork within a network of support will create the workforce you want and help you to stay on top. The great boss simple success formula includes:--Hire only top-notch people
--Put the right people in the right job
--Listen to your staff
--Remove frustration and barriers that fetter the people
--Say 'thank you' publicly and privatelyJeffrey J. Fox, renowned for his innovative approach to business, has pondered the problem of acquiring great workers and motivating them to excel, and come up with this pithy and effective collection of rules to achieve these aims.
Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? In How to Get to the Top, bestselling author Jeffrey J Fox combines his own experience as an extremely successful entrepreneur with lessons learned at the family dinner table by business leaders such as Howard Schultz, CEO of Starbucks and George Steinbrenner, principal owner of the New York Yankees. This compelling book contains hard-hitting advice on independence and self-reliance, management dynamics and problem solving, including: Tip as if you were the tippee
Act like you own the place
You have to know the rules to break them
Never be late
Spend the company's money as you would your ownThis is the essential guide on how to get to the top - and stay there.
The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95% of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.
In How to Become CEO, consultant Jeffrey Fox has written an insightful book of traits to develop for aspiring CEOs, or for anyone who wants to get ahead in business. Open this book to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five 'rules' focuses on a specific action that should be taken, a trait that needs to be developed, or things to avoid. The words never and always are used frequently. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top. This is a book of hard-headed idealism that will empower you to develop leadership qualities: vision, persistence, integrity, and respect for superiors, subordinates, peers, and self. Anyone looking to climb the corporate ladder will be grateful for Fox's direct, pithy advice - the essentials to follow if you want to reach the top.
In Secrets of Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. Drawing on over fifty interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers to get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular. Jeffrey gets to the heart of the matter, and condenses years of rainmaker trial and error into memorable chapters guaranteed to increase sales. They've already been proven! Among the secrets, you'll find:
- Rainmakers have no competitors
- You can't sell beer sitting at your desk
- Take the word 'price' out of your vocabulary
- Never give a quote
- How to prepare a presentationThis guide is essential reading for anyone wanting to get ahead in business.
How companies turn value-added into real profits
The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that.
Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer!
With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added."
Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.
From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on it Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more. Potential rainmakers, CEOS, marketing superstars, and great bosses have long turned to Jeffrey J. Fox for advice. Now he shows exactly what to do to weather any climate.
RAIN is the first business parable written by bestselling business book author Jeffrey J. Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town.
Through a series of humorous poignant vignettes, Jeff illustrates forty "rainmaker" business lessons that can be applied to not only paperboys, but anyone in business and sales. Rain's time as a paperboy proves to be just as valuable as getting an MBA.
As with Jossey-Bass' popular Lencioni business fables, the format for Rain includes an actionable business model at the end of the book with instant takeaways and practical advice.