Entreprise, économie & droit
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50 Management Ideas You Really Need to Know
Russell-Walling Edward
- Quercus publishing digital
- 3 Mars 2008
- 9781849165662
Demystifies the management concepts that budding entrepreneurs would want to grasp. This title expounds the wisdom of business gurus (from Peters and Porter to Welch), explains theories and tools (Ansoff's Product/Market grid), expands on management ideas (branding, outsourcing, supply and demand) and covers concepts from the online world.
