With the flair for narrative and the meticulous research that readers have come to expect, Andrew Marr turns his attention to the monarch – and to the monarchy, chronicling the Queen’s pivotal role at the centre of the state, which is largely hidden from the public gaze, and making a strong case for the institution itself. Arranged thematically, rather than chronologically, Marr dissects the Queen’s political relationships, crucially those with her Prime Ministers; he examines her role as Head of the Commonwealth, and her deep commitment to that Commonwealth of nations; he looks at the drastic changes in the media since her accession in 1952 and how the monarchy – and the monarch – have had to change and adapt as a result. Indeed he argues that under her watchful eye, the monarchy has been thoroughly modernized and made as fit for purpose in the twenty-first century as it was when she came to the throne and a ‘new Elizabethan age’ was ushered in.
How do you decide what is a 'story' and what isn't? What does a newspaper editor actually do all day? How do hacks get their scoops? How do the TV stations choose their news bulletins? How do you persuade people to say those awful, embarassing things? Who earns what? How do journalists manage to look in the mirror after the way they sometimes behave? The purpose of this insider's account is to provide an answer to all these questions and more. Andrew Marr's brilliant, and brilliantly funny, book is a guide to those of us who read newspapers, or who listen to and watch news bulletins but want to know more. Andrew Marr tells the story of modern journalism through his own experience. This is an extremely readable and utterly unique modern social history of British journalism, with all its odd glamour, smashed hopes and future possibility.
Confronts head-on the victory of shopping over politics. This book tells the story of how the great political visions of New Jerusalem or a second Elizabethan Age, rival idealisms, came to be defeated by a culture of consumerism, celebrity and self-gratification.
'We may be about to see a new country - indeed, two new countries, - emerging on these islands. Half a lifetime ago, I sat down to write this book as a work of history. As it's aged, it's become current affairs.' Just twenty years ago it seemed impossible that Scotland would ever get home rule, let alone full independence. Yet very soon there will be a Scottish referendum which will not only decide on this matter but which will have profound consequences for the future of all people on these islands.
In The Battle for Scotland, first published in 1992, Andrew Marr provides the historical backdrop to these extraordinary events. He attempts to explain the deep sources of Scottish national feeling and the political will which has brought us to this deeply uncertain time.
And in a substantial new introduction, Marr considers how we got here so suddenly, what the stakes really are and what the questions every voting Scot (and every non-voting UK citizen) will be asking themselves.
Andrew Marr was born in Glasgow. He graduated from Cambridge University and has enjoyed a long career in political journalism, working for the Scotsman, the Independent , the Economist, the Express and the Observer. From 2000 to 2005 he was the BBC's Political Editor. Andrew's broadcasting includes series on contemporary thinkers for BBC 2 and Radio 4, political documentaries for Channel 4 and BBC Panorama, and Radio 4's 'Start The Week'.
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process.At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports-under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.
« Un thriller noir, caustique et grinçant. À moins d'une semaine d'un référendum sur le maintien de la Grande-Bretagne au sein de l'Union, le Premier Ministre décède d'une crise cardiaque. Convaincu que l'annonce de sa mort risque de précipiter la victoire du « non », ...
Le bébé d'une nuit, Amy AndrewsEnceinte ! En apprenant qu'elle attend un enfant, une joie intense submerge Beth. En revanche, la perspective d'annoncer la nouvelle à Gabe l'emplit d'appréhension. En effet, le célèbre neurochirurgien anglais, venu à l'Hôpital Général de Brisbane pour procéder à une intervention délicate, ne fait pas mystère de son ambition: seule sa carrière lui importe. Pourtant, il a le droit de savoir qu'un enfant va naître de leur aventure d'une nuit...Une fiancée pour le Dr Hemingway, Patt MarrZack Hemingway en a assez ! Sa mère le harcèle déjà pour qu'il se marie, et voilà qu'à présent c'est son patron, au Cedar Hills Hospital, qui lui présente deux de ses filles sans cacher son objectif ! Exaspéré, Zack résiste comme il peut à la pression ambiante. jusqu'à ce qu'il rencontre Chloé, la petite soeur des deux jeunes femmes. Des sentiments intenses, inconnus, le submergent alors, et lui, le célibataire irréductible, sent la panique le gagner. D'autant que la froideur de Chloé ne fait que l'embraser davantage !
`The contributors have collectively put forward new theories of change and management which have been informed by various programmes of research. A notable resource for both researchers and practitioners as they continue to understand the cross-disciplinary nature of the dialogue on organizations' - Leadership and Organization Development Journal
The Innovating Organization is a systematic, empirical study of the change in forms from traditional multi-divisional hierarchies to flatter, less rigid networks.
The rich array of data generated by the eight current international case studies provides fresh insights into the network organization, and suggests new methodologies for organizational research. Coopers & Lybrand, BP, Unilever, Rabobank and Saab are amongst the companies surveyed.